![]() As hardware companies and music-service providers continue to pair off, we may see a gradual growing together between partners to the point where there’s an overlap in look and feel,” Kobrin writes. But some, like iriver, have really committed to particular online services (URGE in iriver’s case), and I think that when the dust settles, this may be the new paradigm. Some are talking about abandoning PlaysForSure as a platform, since Microsoft gets that licensing money. “I can certainly feel the backlash brewing among the current non-Apple device makers, who are basically about to be cut loose on their own. “Microsoft’s forthcoming ‘family of hardware and software products’ under the name Zune came as a bombshell to many companies when the rumors initially started flying, especially since MS had previously denied that the move was even on the roadmap,” Mike Kobrin writes for PC Magazine.
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